A boutique customer experience studio for ambitious teams. We fix friction across web and mobile, turn feedback into growth, and build journeys people enjoy and come back to.
What clients get
Services
Pick one, mix them, or start with a Journey Score to know exactly where to aim.
Identify the moments that create friction, cost customers or weaken loyalty. We map the journey, prioritise the biggest opportunities and build a practical roadmap to improve conversion, retention and customer value.
Turn customer needs and business goals into a focused product direction. From proposition and roadmap development to journey and feature prioritisation, we help teams decide what to build, improve or stop.
Strengthen how your product is positioned, explained and experienced. We use customer insight to sharpen propositions, messaging, onboarding and go-to-market journeys so more people understand the value and take action.
Research and feedback systems that reveal what customers need, where they struggle and what should change. We turn interviews, surveys, behavioural data and ongoing customer signals into clear priorities for product, marketing and experience teams.
The easiest way to spot where your customer journey is leaking revenue. A structured teardown of your web or app experience — scored across acquisition, activation, conversion and retention — with a prioritised list of fixes your team can ship.
About
I've spent 10+ years helping consumer businesses understand their customers and make better commercial decisions — first in consulting and global brands, and later leading customer experience, product and CRO work across ecommerce, marketplaces, apps and digital platforms.
My job is simple: find where the customer journey is creating friction, where revenue is leaking, and help teams prioritise and ship the fixes that move the numbers.
Love Your Client is the boutique CX and product studio I built to do that work with founders and product teams who care about how their customers feel, behave and buy — because better customer experiences drive better growth.
Reviews
Reviewer
Head of Growth
Company
B2C Grocery Savings App, based in EU
Project
Customer Research & Go-to-Market Strategy for LATAM and Turkey
We worked with Elena on several projects across different markets, and I hope there will be many more.
I was extremely happy with the collaboration — everything was delivered quickly, thoroughly and to a very high standard. Elena consistently went beyond the brief and took the time to deeply understand our business, its specifics and the local market context to achieve the strongest possible outcome.
I highly recommend Elena as a proactive, thoughtful and highly committed partner.
Reviewer
Head of Product
Company
Large E-commerce Marketplace
Project
Product Strategy, Customer Discovery & Initiative Prioritisation
Elena and her team were excellent partners in shaping our product strategy. They ran high-quality discovery with customers, translated the findings into clear product opportunities, and helped us evaluate and prioritise the most important initiatives.
What made their approach especially valuable was the strong commercial focus: every opportunity was assessed not only through the customer lens, but also against its potential impact on revenue and key business metrics. The result was a clear, evidence-based roadmap that gave the team confidence in where to focus and why.
Reviewer
Founder
Company
Jamaican B2B Customer Messaging Platform
Project
Positioning, Value Proposition & Investor Pitch for the US and LATAM
Working with Elena helped us bring much more clarity to our positioning and value proposition as we prepared to grow across the US and Latin America.
Together, we refined how the platform addressed key customer needs across support and marketing, shaped a stronger proposition for priority clients, and improved the investor pitch by making the customer problems and commercial value more tangible.
The result was clearer messaging, a more compelling story and a stronger way to communicate why the product matters across different markets.
Drop a line about your product, your traffic, and what's not converting. I'll reply within 24 hours with where to start.
